55.87 +0.32 (+0.58%) Buy

SON investors buoyed by recent performance

13 min read

SONOCO PRODUCTS CO was among the best performers today. It returned +0.58% to close at 55.87. It's recent 5 day performance has been -0.96%, -0.55%, -1.91%, -0.95% and +0.89%.

[Themes containing SON]

SON is currently in a up trend. The previous long signal in SON has not been profitable for investors in general. If you are invested in SON at current levels please make sure that your allocation is limited and that your portfolio is well diversified.


SON has been outperforming the SP500 index in recent time. Over the last 2 years 11 months and 7 days, SON outperformed the SP500 index on 51% days.

During the last three months SON was mostly loss making and delivered on average -0.05% per day. It's best return during this period (of +4.36%) was on Thursday, 18 Oct, 2018. While it's worst loss in the same period (of -2.04%) was on Tuesday, 23 Oct, 2018. There was initially a bearish trend during this period which started on 21 Sep, 2018 and went on till 28 Sep, 2018. The trend delivered -2.94% losses to investors. This was followed by a bullish trend that started on 13 Nov, 2018 and ended on 16 Nov, 2018. This bullish trend delivered +3.13% to investors.

On monthly basis, SON delivered profits in more months over the last year, than losses. SON delivered profits less regularly than SP500 index. SON was also a more risky investment than SP500 index as it's worst month in the last year, Feb 2018, returned -11.67% compared to -7.28% returned by SP500 index in Oct 2018. SON had a shorter streak of profitable months than SP500 index. It only went up in 3 straight months during the last year. It is interesting to note that both SON and SP500 index significantly outperform during months when quarterly/annual results are announced.

Try not to become a man of success. Rather become a man of value.
-- Albert Einstein

SON is becoming more volatile overall. In comparison, the SP500 index is seeing a rise in volatility. During the last three months, there was a significant surge in SON's volatility from 13 Sep, 2018 to 18 Oct, 2018. While there was a significant surge in the SP500 index's volatility from 13 Sep, 2018 to 29 Oct, 2018.

Advanced/professional short-term investors should note that SON has significant positive skewness in it's return distribution. This indicates that investors can expect SON to recover from drawdowns quickly. Which makes SON a good candidate for investing on short-term bullish trends or even counter-trends hoping for a pull-back.

SON has more chance of extreme outcomes than the SP500 index. Therefore, SON must receive a lower allocation than SP500 in your portfolio. SP500 index usually has shorter drawdown period than SON.

Based on your interest in SON you may find it interesting to know that SQ and TWTR are both mid caps that have shown remarkable performance and deserve to be on every investors' watchlist.

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