44.82 +0.13 (+0.29%) Sell

Profit booking on the minds of SFLY investors as it performed better than the broader market

13 min read

SHUTTERFLY INC managed to marginally outperform the broader market on Wednesday. It gained +0.29% to close at 44.82. On a day when the overall market breadth was 35%, it closed higher than 9% of the market. In comparison, the benchmark SP500 index closed today at +0.54%.

[Themes containing SFLY]

SFLY is currently in a down trend. The current bearish signal has generated a profit of +38.37% for investors in the last three months.


SFLY has been underperforming the SP500 index in recent time, after having outperformed till 5 Jun, 2018. Over the last 2 years 11 months and 8 days, SFLY underperformed the SP500 index on 50% days. Which indicates that on days SFLY underperforms the SP500 index, it's performance is marginally worse than on the days it outperforms the SP500 index.

SFLY returned losses on 62% days in the last three months. During this time, it delivered on average -0.71% per day. It delivered it's worst daily return of -17.41%, during this period, on Wednesday, 31 Oct, 2018. There was initially a bullish trend during this period which started on 1 Nov, 2018 and went on till 7 Nov, 2018. The bullish trend returned +15.18% to investors. This was followed by a bearish trend that started on 8 Nov, 2018 and ended on 20 Nov, 2018. This bearish trend lost -19.25% of investor capital.

On monthly basis, SFLY delivered losses in more months over the last year, than profits. SFLY delivered profits less regularly than SP500 index. SFLY significantly outperformed SP500 index in Jan 2018, when it returned +36.66% compared to +4.75% returned by SP500 index during it's best month in the last one year - Jan 2018. SFLY had a longer winning streak of losing months than SP500 index. It went down in 7 straight months (from Jun 2018 to Dec 2018) during which period it delivered -68.22%.

"Our incomes are like our shoes; if too small, they gall and pinch us; but if too large, they cause us to stumble and to trip.

SFLY is becoming less volatile overall. In comparison, the SP500 index is seeing a rise in volatility. During the last three months, there was a significant surge in SFLY's volatility from 18 Sep, 2018 to 31 Oct, 2018. While there was a significant surge in the SP500 index's volatility from 13 Sep, 2018 to 29 Oct, 2018.

Advanced/professional short-term investors should note that SFLY has negative skewness in it's return distribution. This indicates that investors may need to stay invested through long periods of drawdown before expecting a recovery.

SP500 index has more chance of extreme outcomes than SFLY. Therefore, SP500 must receive a lower allocation than SFLY in your portfolio. SP500 index usually has shorter drawdown period than SFLY.

On a general note (since you are interested in SFLY), two instruments that have delivered similar performance as SFLY are FTNT and CRM. They are suitable as good alternative investment candidates that can diversify your portfolio.

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